A more systematic analysis of the families’ cohesiveness based on T-Tests for the mean differences between generic attributes within and outside a meme families reaffirmed this tendency. We found significantly more common attributes between meme instances from the same family. In general, each instance shared more attributes with other family members (3.49) than with nonfamily members (2.39), T(18865) = , p < .01. This similarity between instances of the same family is significant in terms of content (T(6534) = , p < .01), participants (T(12755) = , p < .01), and form (T(16379) = 41.2, p < .01).
But really, while looking alone from the posts, participation, and you will setting characteristics, there had been many families that have nonsignificant differences between the latest mean inner and external common attributes. It was particularly so on stuff characteristic. Simply a dozen out of fifty meme household shared a great deal more blogs functions in relatives. Put another way, content qualities was basically reduced natural in most meme household. At the same time, in the family members were content was seen to be far more natural, it actually was plus a great deal more unique and you will unique.
Furthermore, very meme family members had men as well as teen and you may younger adult participants since their common enjoys. Almost every other age range, eg older people, grownups, kids, and kids along with people, stars, and especially creature participants was in fact a whole lot more distinctive to certain meme families. Finally, with regards to means, really meme family made use of easy picture that have text or video clips. Meme parents where setting are so much more natural common remix and you will graphic manipulation along with acronyms and you may wordplay.
The newest relationship between cohesiveness and you will individuality
The cohesiveness of meme families around more unique generic attributes already provided a partial answer to RQ4, regarding the link between cohesiveness and uniqueness in meme families, and a Pearson correlation between the two revealed a very strong and significant positive correlation (r = .911, p < .001). In other words, the more unique the shared attributes within a meme family, the higher the difference between shared attributes within and outside a meme family. When looking at each group of attributes separately, it was mainly the uniqueness of form (r = .870, p < .001) and content (r = .726, p < .001) attributes that positively correlated with family cohesiveness. The uniqueness of participation attributes had a weaker correlation with family cohesiveness (r = .366, p < .01).
Quiddities, concreteness, uniqueness, and cohesiveness
In response to the last research question, we found a significant positive correlation between quiddity concreteness and both the cohesiveness (r = .363, p < .01) and uniqueness (r = .431, p < .01) of Internet memes. In other words, a meme family with a more concrete quiddity was also more cohesive and unique in its generic attributes.
In particular, a significant positive correlation was found between the percentage of instances in a meme family sharing a similar object and the cohesiveness (r = .286, p < .05) and uniqueness (r = .349, p < .05) of their content. This suggests that instances of meme families in which the quiddity is a specific object tend also to deal with the same unique themes. Thus, for example, instances of the “Flying Spaghetti Monster” family always included this specific character or object, and many of them also contained references to religion, which is a unique theme in the memetic sphere.
Meme families in which the quiddity is a character, such as “Charlie the Unicorn,” are more cohesive, but also unique in terms of participation. This is typically reflected in a higher percentage of instances containing animal participants. Perhaps less obvious is the negative correlation between action and uniqueness of participation (r = ?.329, p < .05). This means that the participants in meme families in which the main quiddity is an action are not unique, but rather part of the mainstream. Thus, for example, most participants of “Caramelldansen,” “The Evolution of Dance,” or “Planking” are teens or young adults.